A marketing funnel is a map that sorts potential customers and offers a visual representation for understanding the process of turning leads into customers, elaborated from a marketing perspective.
The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible and then slowly nurture prospects through their purchasing decision, narrowing down these candidates in each stage of the funnel.
Solar businesses benefit immensely from a marketing funnel to accelerate their B2B ventures and draft a clear map of sales growth.
Like the shape of a funnel, marketers cast a broad net to capture as many leads as possible, while slowly nurturing and influencing prospective customers to make the purchasing decision, narrowing down these candidates in each stage of the funnel.
A marketing funnel is a customer-oriented strategy for businesses, and it falls on the shoulders of the marketers to turn as many leads into customers as possible, sieving the potential clients into your business.
Here are the steps you can take to create a marketing funnel for your solar business:
At the initial stage of the funnel, marketers are expected to make potential customers aware of your solar business, sites, products, and services you offer. When at the top of your sales funnel, potential customers are expected to carry out due diligence.
On the other hand, marketers are expected to understand and study the local market before promoting their products and services. You can advance this phase by leveraging marketing platforms, such as, social media, content marketing, and mainstream advertising.
Consider creating a solid brand identity that resonates with your audience and encouraging them to join forces with you.
The next phase of the funnel is about generating interest in your solar products or services through educational content, primarily blog posts, videos, reels, and stories that help potential customers understand the gains in investing in solar energy.
Use CTAs in your content to encourage prospects to learn about your solar business.
Creating hype about your products and services is a crucial stage that would help collect the crowd before it funnels down to the potential purchasers.
Tapping your existing customer base is also a great way to accelerate your business.
A passionate solar installer that is competent, well-informed, and enthusiastic about solar businesses can leverage solar leads lists immensely.
The back office staff needs training, dealing with frequently asked solar queries to appease the clients into choosing them.
Potential customers are considering whether or not to purchase solar panels from your business at this stage.
To convince them into buying your services, provide detailed information about your products and services, including pricing, financing options, and customer feedback.
You may use all the tools available at your disposal, including email, text messaging, and phone calls, to capture, engage, and nurture leads with automated workflows.
Consumers during this stage are comparing the available options, so it’s essential for them to know the specifics about your products and services and why you stand out from others.
Consider offering a free consultation to help potential customers evaluate their options and make informed decisions.
This stage allows them to exercise their power of making choices and browsing their options until they are certain about their purchase.
When a potential customer has decided to purchase services or products from your leads, guide them through placing an order and scheduling solar installation.
It can take several months between when a consumer chooses to join in and when you get their solar power up and running.
During this phase, customers would receive multiple phone calls as consumers ask questions, gather information, and decide if they can trust you with their solar project.
Payment plans ease the pain of a significant upfront solar investment for a home or business owner. Sharing finance options will roll your lead further down the purchase decision process.
If you want your prospects to make proper decisions, you ought to be clear about your offers and service while highlighting your brand.
To persuade potential buyers, you may provide this real-time information so your clients could:
The final step in the marketing funnel is for the customer to take the last action by purchasing solar panels and services from your solar leads.
This can be done through various channels, including online or in-person assistance at the showrooms. After the purchase, follow up with the customers to ensure their satisfaction and gather feedback for future improvement.
An efficient way to manage repetitive tasks without adding time to your schedule is to use automated workflows to complete the following:
The answer varies depending on the level of investment you’re ready to make or if you’d prefer to hire experts who will carry out the solar lead generation process in-house. But certainly, by having an updated solar leads list will be useful because you would know where to start and to whom to reach out by offering solar installation services.
Consumers sometimes need to understand renewable energy in general and solar power in particular. Those looking to get into solar energy often need extensive support and education, instilling the confidence that they are dealing with a business they can trust.
Construct a well-rounded solar marketing strategy to maximize your presence at each level of the sales funnel and the buyer’s journey.
